Axa Elevate eyes Asian market

clock

Axa Wealth has unveiled plans to expand its wrap proposition Elevate into the Asian market.

Speaking at a briefing in central London, group CEO Henri de Castries said the Elevate proposition can be adapted elsewhere around the world, with Axa Wealth CEO Mike Kellard saying the firm is looking to export the technology underpinning its wrap to Asia. "One obvious place is Asia where distribution is different but where people are keen to have platforms to distribute mutual funds in an efficient way," said Kellard in answer to a question about the global expansion of Elevate. "I think Asia will be the first place." Kellard added rather than establishing offices in Asia, the expa...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Poor platform service 'significantly' affects 54% of advisers

Poor platform service 'significantly' affects 54% of advisers

Exclusive: Down from 80% the previous year

Jenna Brown
clock 02 December 2025 • 2 min read
Mark Sanderson: Getting to the point of platforms

Mark Sanderson: Getting to the point of platforms

'Platforms are there to serve investors'

Mark Sanderson
clock 28 November 2025 • 4 min read
How is tech changing platform asset migration?

How is tech changing platform asset migration?

'Every transfer should be compliant, transparent, and in the client's best interest'

Tom Mullaly
clock 17 November 2025 • 4 min read