MetLife extends IFA roadshows on 'behavioural economics'

Run by the firm's US vice president, Joe Jordan, the sessions follow on from a series of events held in June this year, attended by more than 250 IFAs. Jordan will explain to advisers how they can emotionally engage with customers and how behavioural economics can be applied to drive business growth. Dominic Grinstead, managing director at MetLife's UK branch, says: "Joe Jordan has built a well-deserved reputation as an outstanding motivational speaker with real expertise in client-centric behavioural strategies and how they can be applied to IFA businesses. "His June roadshows wer...