Intrinsic enters wrap world with IFDL tie-up

The partnership will see the multi-tie network use open-architecture wrap technology for the first time, with the group due to carry out a pilot this year followed by a full rollout in 2011. The Swindon-based firm says critical to the selection of IFDL - which also runs the Ascentric brand - was its in-house technology allowing the development of a bespoke platform solution. "We are very pleased to be working with IFDL," says Intrinsic group marketing director George Higginson. "Their state of the art technology will allow us to develop our own tailored solution that can provide a sin...