IFA launches pay-as-you go service for mass market

Laura Miller
clock

An IFA who specialises in high-net-worth (HNW) business is launching a "mass-market" firm offering partial pay-as-you-go advice to people on lower incomes.

Steve Martin, head of Altrincham-based Smart Financial Planning, says he is reducing the quantity but not quality of advice, and is filling a gap left by IFAs who claim people on lower incomes will not pay for a non-execution service. An appointed representative of Smart, Zone Financial Planning in Glasgow will advise people who earn from £20,000 to £50,000 a year or with liquid assets of around £60,000. It will segment requests into mortgages, retirement, investment, tax and protection planning, and compile advice in the form of separate, price-banded fact-find reports. Customers ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Woodford IM hits back at FCA's enforcement action including £46m in fines

Woodford IM hits back at FCA's enforcement action including £46m in fines

WIM said it 'strongly disagrees' with the regulator's decision

Cristian Angeloni
clock 05 August 2025 • 3 min read
Regulator bans and fines Neil Woodford and Woodford IM £46m

Regulator bans and fines Neil Woodford and Woodford IM £46m

Woodford has appealed the decision to the Upper Tribunal

Cristian Angeloni
clock 05 August 2025 • 3 min read
Darius McDermott: The line between resilience and risk

Darius McDermott: The line between resilience and risk

'Trump has, for the most part, chickened out'

Darius McDermott
clock 29 July 2025 • 5 min read