Artemis' Frost: My lessons learned in 30 years at the coalface

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Veteran Artemis Income fund manager Adrian Frost today spelled out the key lessons he has learned during his 30 years - and counting - in fund management.

Speaking at the 2010 Fidelity FundsNetwork Investment Forum this morning, Frost outlined key messages including keeping your investment outlook "simple" and never "buying yield for yield's sake". The manager of the £3.2bn Artemis Income fund told a packed audience at The Brewery  it was essential managers "keep it simple", arguing an overload of information can be counter-productive. While maintaining managers "need to know what they are looking for", he also said it was important to focus on the investment characteristics of current holdings, rather than worry about next-quarter perf...

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