Most Elevate advisers select unbundled option - Axa

clock

Axa has added its voice to the platform charge transparency debate saying about 90% of advisers on Elevate select its unbundled solution.

Since the FSA released its Platforms Discussion Paper last month - in which it set out its preference for unbundled charging - the platform community has been debating the issue of charging, with the wrap and supermarket camps firmly divided on the subject. Now Axa has thrown its weight behind the unbundled option, saying nine in 10 advisers using its Elevate platform opt for its unbundled structure. The platform offers both a bundled "supermarket" solution and unbundled "wrap" option. "On Elevate, 80-90% of assets on the platform are through an unbundled charging structure," Axa Weal...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Perspectives on platforms and progress – past, present and future

Perspectives on platforms and progress – past, present and future

'Platform providers need as much input as they can get if they want to stay ahead of the curve'

Steve Andrews
clock 19 February 2026 • 4 min read
Hargreaves Lansdown slashes account fees to 0.35% in charges overhaul

Hargreaves Lansdown slashes account fees to 0.35% in charges overhaul

Annual account charges to drop

Patrick Brusnahan
clock 26 January 2026 • 1 min read
AJ Bell platform AUM hits record £108bn as advised customer numbers rise

AJ Bell platform AUM hits record £108bn as advised customer numbers rise

Figures for the three months ended 31 December 2025

Jenna Brown
clock 22 January 2026 • 2 min read