"When is a comment advice?" PosSol mulls Twitter ban

Marketing director Keith Gilmour says the national IFA has not yet banned use of tools such as the ‘microblog' Twitter but describes their use as potentially "incredibly fraught". He says advisers posting messages which can be viewed by the public could be "misconstrued" as advice, adding partners could also inadvertently promote their services. "We are looking at how partners present themselves online," he says. "We must have an element of consistency. "When does a comment become advice? When can it be misconstrued as advice? What about financial promotions? It is an incredibly fr...