Smaller platforms shine as IFA sales surge

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IFA platform assets topped £90bn by the end of 2009 as smaller, newer propositions made their mark, The Platforum says.

The platform development company says sales increased to £91.7bn as at 31 December, representing a rise of 7.9% in Q4. It adds while this was not quite the "meteoric rise" witnessed in other quarters, it was notable both for its growth compared to the FTSE and for the stand-out contributions of some of the smaller and newer market entrants. "Of course it's easier to record dramatic growth coming off a small base, but we estimate Axa's £620m is nearly double what it had in Q3 and Novia, Nucleus and Standard Life all clock in around the 20% growth mark," it says in its latest newslett...

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