Chartwell-Financial Management has changed its name to LIFT-Financial in order to distinguish itself from a host of other financial services businesses with similar names.
The new name, created with help from CosmicID, will be effective from Wednesday. Executive chairman Michael Holden says the firm's name was changed to give it a unique brand identity. "There are currently 37 different businesses listed on the FSA register with the name Chartwell - given our ambitions for the company that clearly needed to change so that we have our own identity." The re-brand comes at the same time as the company gains corporate chartered status from the CII - the first firm to do so in 2010. Holden says he hopes to recruit 10 chartered advisers by mid-2010 in a...
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