Anger at NatWest 'impartial' advice ad verdict

Scott Sinclair
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A decision not to uphold complaints against a banking giant's advertising campaign claiming it offers customers "impartial" financial guidance has been dubbed "shocking and disgusting".

The Advertising Standards Authority (ASA) says NatWest's MoneySense advertising campaign, promoting its in-house financial advice service, might be misleading but says it will not be taking action against the bank, part of RBS. Donna Hopton, director of cherryFind, which lead the campaign against the advert, says: "Thousands of financial advisers and also many consumers across the UK will share our sense of shock and disgust at the ASA's decision not to uphold our complaint made against the NatWest's campaign which suggests it provides impartial financial guidance to its customers." A...

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