FSA too reactive over 'guided sales' - Aegon

clock

The FSA will need to produce specific guidance to adviser firms outlining how best to incorporate a guided sales channel into their business if it wants the scheme to work, Aegon warns.

Head of corporate affairs Francis McGee says the regulator will "need to be clear exactly" how guided sales differs from holistic advice, adding he believes the regulator has "underestimated" the level of encouragement firms will need to commit to it. In last November's RDR Feedback Statement, the regulator posited 'guided sales' as a means of opening up financial advice to the wider public. It described it as an "information-providing non-advised process that leads to some people choosing to buy a product". Research suggests more firms are considering adopting guided sales into their...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Deputy PM Rayner remains in post after £40k stamp duty error based on tax advice

Deputy PM Rayner remains in post after £40k stamp duty error based on tax advice

Deputy PM refers herself to ministerial standards adviser amid ongoing scrutiny

Sahar Nazir
clock 04 September 2025 • 2 min read
'There are sharks out there': V11 footballer plight highlights professional athlete financial vulnerability

'There are sharks out there': V11 footballer plight highlights professional athlete financial vulnerability

‘Sadly, in every industry there is good and bad'

Jenna Brown
clock 03 September 2025 • 8 min read
Clifton Wealth Partnership completes two acquisitions adding £146m AUM

Clifton Wealth Partnership completes two acquisitions adding £146m AUM

Advisory practices in Bristol and Yorkshire join CWP

Jenna Brown
clock 03 September 2025 • 2 min read