Supermarkets no threat in protection arena - IFAs

According to Aegon's seventh IFA Insights Survey, only six of 100 IFAs asked said they saw supermarkets as a business threat, instead pinpointing banks, building societies, internet sellers and comparison sites. Other key findings include a continuing over-reliance on price or rate when recommending providers. More than eight in ten respondents named this among their top three factors. Advisers' dismissal of the impact of supermarkets comes as more and more providers seek to utilise their big-brand presence to reach the mass market. In April, Friends Provident announced a deal with re...