Pru launches A-Day first

As revealed exclusively in Professional Adviser in December, the product is the first of its type in the UK to take advantage of A-Day rules allowing protected rights funds to be used to buy a with-profits annuity. Available from February 8, Prudential has launched the product with the intention of accessing the £428m worth of protected rights monies which investors previously had to pay into a conventional annuity. Aston Goodey, head of business development at Prudential, said: “The market is conditioning itself and people have wanted this annuity product for a long time.” The DW...