LV=, the friendly society previously known as Liverpool Victoria, has agreed to acquire the new business operations of Tomorrow from Swiss Re at the end of 2007.
In a separate agreement, which comes into effect on 1 July 2007, Tomorrow’s range of specialist enhanced annuities, equity release lifetime mortgages, and pension products including SIPPs, will be distributed under joint branding with LV=. Tomorrow, which has itself recently been rebranded from its previous guise as the GE Life business, is a provider of flexible retirement solutions and sold £785m of new single premium business in 2006. LV= said the business compliments its existing strength in protection and with-profits products. It added that it also fits in with its new strategy tha...
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