Cofunds and AWD link for platform launch

Initially, the platform will be a joint venture, though the intention is to move to a white label AWD-branded proposition powered by Cofunds. AWD's aim is to enhance its advisory service and add greater value for clients by creating a distinctive platform, using technology to help clients reach their financial goals more effectively. This is key to the financial services group's ambitions to build the UK's largest independent advice brand. Andy Creak, managing director at Cofunds, commented: "We have always said that IFAs need to embrace the platform fully to extract the greatest bene...