Advisers fail to contact online consumers

The leads provider says swift contact with potential customers is vital as they will often continue looking for products and valuable sales can be lost. Analysis of paaleads.com sales showed 14% of customer leads sold are never contacted by the adviser who bought them. Simon Williams, head of business development at paaleads.com, says: “Internet consumers are short on time and information-hungry, speed of contact is essential for any lead purchaser. “The value of a lead can diminish hour by hour because the consumer will more often than not continue searching on the internet for what...