Scot Prov rebrand targets new business

The group, which is owned by Resolution but operates an exclusive distribution deal through Abbey for Intermediaries, says the rebrand has been timed to coincide with the introduction of the ABI Statement of Best Practice on Critical Illness (CI) to minimise costs. It says the new logo should dispel any rumours of a planned name change and demonstrates a commitment to the Scottish Provident brand by Resolution. This will be further reflected in the improvements being made to its service and e-business proposition. The firm says the changes have been supported by Abbey for Intermediari...