Treasury considers risk-based Financial Promotion rules

clock

Financial promotion framework rules could soon require firms meet risk-based advertising regulations rather than the current sector-specific regime for product promotions, suggests the Treasury.

Although significant changes to the financial promotion framework are not yet proposed, the Treasury is looking to establish whether Financial Services Authority financial promotion rules ought to shift from a sectoral-based regime of product information and advertising rules to one which looks at the risks to the client to risk. The Treasury points out in its two-year review of the Financial Services and Market Act 2000 the extent to which the promotion of a financial product is regulated is dependent on whether it is, for example, a deposit, insurance-based or investment product, as we...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The Platforms Association acquires the UK Platform Awards

The Platforms Association acquires the UK Platform Awards

Clive Waller hands over the awards programme

Isabel Baxter
clock 30 July 2026 • 2 min read
FCA bereavement survey sent to just 12 firms – 'A very small dip in the ocean'

FCA bereavement survey sent to just 12 firms – 'A very small dip in the ocean'

Covers advisers, platforms and wealth managers

Sophia Panayi
clock 30 July 2026 • 3 min read
'Underperforming' sector does more damage to women over time

'Underperforming' sector does more damage to women over time

Y Tree executive director Eliana Sydes speaks to PA

Sophia Panayi
clock 29 July 2026 • 2 min read