Financial promotion framework rules could soon require firms meet risk-based advertising regulations rather than the current sector-specific regime for product promotions, suggests the Treasury.
Although significant changes to the financial promotion framework are not yet proposed, the Treasury is looking to establish whether Financial Services Authority financial promotion rules ought to shift from a sectoral-based regime of product information and advertising rules to one which looks at the risks to the client to risk. The Treasury points out in its two-year review of the Financial Services and Market Act 2000 the extent to which the promotion of a financial product is regulated is dependent on whether it is, for example, a deposit, insurance-based or investment product, as we...
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