Consumers will pay for advice separately - AWD

clock

Consumers are happy to pay separately for the costs of unbiased, whole of market advice, research suggests.

According to a pilot study conducted by AWD Chase De Vere, seven in ten clients opt for customer agreed remuneration (CAR). Under CAR, the cost of advice is agreed up front between the IFA and client. Providers would no longer pay commission to advisers, but may facilitate payment for advice on behalf of the client. AWD says the approach means clients are aware up front exactly how much they will be paying for the advice and ensures the IFA can act without the perception that high commission payments could be influencing their decisions. "This proves the idea that people won't pay for...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The five-minute complaint and the five-day investigation

The five-minute complaint and the five-day investigation

GSI Group CEO on complaints, AI and the latest set of FOS reforms

Mark Buck
clock 12 August 2026 • 5 min read
Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin
clock 12 August 2026 • 4 min read
New Talent Alliance launches financial advice careers guide

New Talent Alliance launches financial advice careers guide

Designed to attract new entrants into the profession

Sophia Panayi
clock 11 August 2026 • 2 min read