Consumers will pay for advice separately - AWD

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Consumers are happy to pay separately for the costs of unbiased, whole of market advice, research suggests.

According to a pilot study conducted by AWD Chase De Vere, seven in ten clients opt for customer agreed remuneration (CAR). Under CAR, the cost of advice is agreed up front between the IFA and client. Providers would no longer pay commission to advisers, but may facilitate payment for advice on behalf of the client. AWD says the approach means clients are aware up front exactly how much they will be paying for the advice and ensures the IFA can act without the perception that high commission payments could be influencing their decisions. "This proves the idea that people won't pay for...

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