More than half of UK consumers believe equity release is risky due to serious misconceptions they hold about these products, new research reveals.
According to a survey conducted by Key Retirement Solutions (KRS), the top four reasons consumers feel equity release is risky are the fear of falling into negative equity (61%), fear among individuals they could lose their home (45%),a belief the products are too complex. (34%) and the belief the products are unregulated (15%). The results of the research highlighted the serious disparity between consumers' perception of equity release and the reality of these products, says the provider. Dean Mirfin, business development director at Key Retirement Solutions calls the lack of consumer u...
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