LV= and Standard Life in protection partnership

LV= will provide its Income Protection Plan and whole of life 50 Plus Plan to Standard Life customers via Standard Life's direct sales team, who will act as introducers to LV=. Standard Life will manage marketing and sales to its UK direct customer client bank using LV= branded product literature, while LV= will do all underwriting, administration and servicing of the policies. The partnership is intended to run for an initial period of three years. Stuart Tragheim, director of distribution strategy and business development at LV=, says Standard Life recognised the firm's financial st...