Provider CRM 'must change'

The warning comes from Alastair Hancock, chief executive of customer relationship management (CRM) software company Rubicon Software, which is currently going through an Aim placing. Hancock says while specialist mortgage and secured loans lenders and packagers may have been chasing volume in the past couple of years in order to drive sales through the door, the changing interest rate environment could stress their risk-based models, resulting in severe downward pressure on profit margins. He, obviously, sees CRM as part of the solution, but adds it is not as simple as a case of spendi...