PMS has emphasised the importance of the use of the word 'trust' in its rebrand, which has seen it drop the word mortgage from its primary branding.
Martin Reynolds, development director at the firm, explains the rebrand - with PMS now standing for Protection, Mortgages & Savings rather than Premier Mortgage Service - reflects the fact that the club offers more than a simple mortgage proposition. He also highlights that the adoption of the word trust - the new PMS website is www.trustpms.com - is a reflection of the importance of the commodity within the mortgage market, particularly during the current conditions. He says: "We have always been very open and transparent in everything we do. We like to think that the directly authorised...
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