Celebrities to front Stan Life SIPP campaign

The campaign forms part of Standard Life's active money programme, which aims to encourage consumers to review their long-term financial plans by visiting a financial adviser. Standard Life chose its celebrity line-up because they "epitomise the characteristics of those over 44 year olds to whom a SIPP product would be most relevant." Active money launches on Monday 26 January, and aims to develop insights into Standard Life's target customers, understand their needs and develop relationships with advisers. Andrew Gillespie, managing director of Standard Life marketing, says: "The conce...