CTF cross-selling evidence emerges

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Jason Hollands, head of communications at F&C, says there is some evidence suggesting cross-selling of children's products is taking place on the back of CTF sales.

Figures from HM Revenue & Customs for the first year of the Child Trust Fund suggest about 75% of parents are putting their children’s vouchers into stakeholder options, 22% into cash, and 4% into non-stakeholder funds. Hollands says that means the size of the non-stakeholder market remains small in the grand scheme of things. He believes one of the reasons for this is the lack of advice, but this is not surprising given how from a business perspective it simply does not add up to provide advice on the basis a £250 lump sum is to be invested. F&C has specifically targeted a niche in th...

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