Scottish Life rolls out IFA advertising campaign

Featuring a wedding cake, the advertisements stress the provider is only going to distribute through IFAs. A slogan in URL form pledges ‘www.ifasforever.com’ , while highlighting Scottish Life’s desire not to do deals through multi-tie, tied or direct sales forces. Jim Smith, sales director says: “At Scottish Life we believe strongly that pensions should only be sold with appropriate advice. We believe that independent advice is best for the consumer and for the market, and so we only distribute our products through IFAs, who have to recommend the most suitable products from the whol...