Trade publications have started carrying a new advertising campaign from Scottish Life pledging commitment to independent whole of market intermediaries and highlighting the provider's solution to the fees vs commission debate.
Featuring a wedding cake, the advertisements stress the provider is only going to distribute through IFAs. A slogan in URL form pledges ‘www.ifasforever.com’ , while highlighting Scottish Life’s desire not to do deals through multi-tie, tied or direct sales forces. Jim Smith, sales director says: “At Scottish Life we believe strongly that pensions should only be sold with appropriate advice. We believe that independent advice is best for the consumer and for the market, and so we only distribute our products through IFAs, who have to recommend the most suitable products from the whol...
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