ABI launches 'save more now' campaign

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The Association of British Insurers (ABI) has launched a campaign to raise public awareness about the need to save for retirement.

The ‘Save More Now’ campaign will aim to bring together trade associations, consumer groups and other organisations to tell the public not to wait until currently-planned pension reforms take effect to start saving. Chris Kenny, the ABI’s director of Life and Pensions, says: “We want to build a coalition of influential organisations and individuals, including politicians, pensions experts, consumer groups, employers’ organisations and financial services bodies to press home the ’Save More Now’ message. “It would be ironic – and tragic – if growing interest in future pension reform led to...

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