Cost main reason why 50% don't visit an adviser

clock

Around 57% of the UK population has never sought advice from a financial adviser with a fifth saying it is too expensive, according to new research from Zurich.

The study, undertaken to understand how UK consumers are planning for their financial futures, also found around one in eight seek advice from family and friends. Unsurprisingly, 84% of 18 to 24 year olds say they have never sought financial advice and 64% of 25 to 34 year olds. This figure then levels out to around 50% for those aged 35 and over. Worryingly, the levels do not decrease after this point suggesting that financial wisdom does not always come with age, Zurich says. Marriage and family life also appear to be a deciding factor in whether to seek financial advice with 48% of ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

LV= again backs PA's Women in Financial Advice Awards as headline sponsor

LV= again backs PA's Women in Financial Advice Awards as headline sponsor

Second year as lead sponsor on WIFA

Professional Adviser
clock 09 July 2026 • 1 min read
Barclays and AJ Bell eye targeted support offerings

Barclays and AJ Bell eye targeted support offerings

Exclusive: Firms waiting for FCA approval

Sophia Panayi
clock 08 July 2026 • 2 min read
CII launches vulnerability data sharing taskforce

CII launches vulnerability data sharing taskforce

Established three working groups

Sophia Panayi
clock 08 July 2026 • 2 min read