Brokers diversify into protection as credit crunch hits

It says there has been a noticeable shift in broker behaviour especially from those in the sub-prime areas. Some of the more savvy brokers are taking this opportunity to re-evaluate their business and diversify their client base, paaleads.com says. “We have seen a small but significant shift in the desirability of certain lead types. Many brokers that would have traditionally stuck to mortgage leads are now looking to diversify into different areas – in particular, protection leads are looking more popular,” Vanessa Blount, head of paaleads.com, says. "By extending the range of lead t...