IP revival requires adviser view change

The IP Taskforce has produced a white paper with a nine-point plan for reviving the market, which has seen falling sales, a lack of awareness and product complexity. The paper recommends professional bodies, such as the Association of IFAs (AIFA) and the Personal Finance Society (PFS), ensure advisers are competent and aware of the incidence and impact of disability. It states: “In many cases, adviser views have been formed by product marketers and ease of sale rather than fact and client find. This has created customer disadvantage in that in a high proportion of cases, they are sold i...