Purely Mortgages links to ITV Local generation

clock

Mortgage intermediary firm Purely Mortgages has signed a new type of multi-media lead generation deal which could see a growth of clients through the new ITV Local service.

In the first deal of its kind for the financial services community, Purely’s whole-of-market mortgage advice services will be promoted on the front screen of a new online and southeast-targeted ITV news and entertainment service and which subsequently clicks through to a specialised website where consumers can find out more about their mortgage options. More specifically, a link on the ITV Local service clicks through to white-labelled service known as ITV Local Mortgages which gives consumers interactive information about the mortgage market through a mixture of written and video content,...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'Excessive conservatism': Wealth fintech risks being left behind

'Excessive conservatism': Wealth fintech risks being left behind

'Nobody gets fired for buying IBM'

Alex Cowan-Sanluis
clock 11 July 2025 • 4 min read
Advisers told AI is 'only as good as the data you feed it'

Advisers told AI is 'only as good as the data you feed it'

Avenir’s MacDonald urges advisers to look at internal processes first

Isabel Baxter
clock 10 July 2025 • 2 min read
AI: Why financial advice is on the brink of a rapid revolution

AI: Why financial advice is on the brink of a rapid revolution

Three practical steps advisers and planners can take now

Rohit Vaish
clock 08 July 2025 • 5 min read