Purely Mortgages links to ITV Local generation

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Mortgage intermediary firm Purely Mortgages has signed a new type of multi-media lead generation deal which could see a growth of clients through the new ITV Local service.

In the first deal of its kind for the financial services community, Purely’s whole-of-market mortgage advice services will be promoted on the front screen of a new online and southeast-targeted ITV news and entertainment service and which subsequently clicks through to a specialised website where consumers can find out more about their mortgage options. More specifically, a link on the ITV Local service clicks through to white-labelled service known as ITV Local Mortgages which gives consumers interactive information about the mortgage market through a mixture of written and video content,...

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