Scottish Widows checks out of Asda life cover

A deal was signed three years ago to produce a direct-offer life cover product which Asda would distribute by promoting the product through a leaflet, and Scottish Widows would subsequently administer and service through its call centre. Following a meeting today, however, the two companies have now decided to end the arrangement as the anticipated level of sales have not been reached. Nick Kirwan, protection market director at Scottish Widows, says the decision to end the sale of life cover via Scottish Widows was reached amicably. “We have decided to end our relationship with Asda. We ...