Pru uses Experience to learn from IFAs

Open for just a couple of months thus far, the centres are designed in the style of research laboratories - in a sense replacing the time and motion studies carried out in factories of yesteryear. The difference is Pru approaches sessions involving IFAs from the perspective of a "win-win" for both parties. "This is more than just desks and some PCs," says Steve Ferrari, director of services development at Pru. It is, he says, about finding new approaches, and ways of engaging with customers. IFAs involved in the process benefit because the technology centre allows them to analys...