JPMorgan Asset Management is today launching a Global Consumer Trends fund to take advantage of constantly evolving trends in what people buy and how they live.
The fund will give UK investors access to long term global themes including ageing populations, migrating workforces and developing buying patterns in the East and the West. Three main themes will be at work in the portfolio. These are demographics such as changes in ageing population and social strata, health and well being around the world and the rising demand for luxury goods and lifestyles, especially from Asia. The emphasis given to each of these themes will change within the portfolio, which at launch will focus on demographics and healthcare. However, if the markets pick up, the...
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