Prudential CI: Complex or comprehensive?

clock

Prudential's life insurance and critical illness (CI) plan is available to selected IFAs from today, but some industry figures have raised concerns the product may be too complex.

The Prudential Flexible Protection Plan aims to address what it says is a high rate of declined CI claims by covering "serious illnesses" as well as critical illnesses, with payouts linked to the severity of the illness and matched to the financial impact this has on the claimant’s lifestyle. While most CI policies cover around 35 illnesses, the Prudential product covers 267 and therefore protects people at an earlier stage with payouts ranging from 10% to 100%. In addition to the life and/or serious illness cover, consumers can add disability cover, optional child cover, income prote...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Unintended consequences: Why protection needs tech-led transformation

Unintended consequences: Why protection needs tech-led transformation

'The protection industry cannot afford to rely on legacy systems and manual processes'

Paul Yates
clock 30 October 2025 • 2 min read
Why product providers need autonomy on policy admin systems

Why product providers need autonomy on policy admin systems

What's holding providers back from achieving autonomy?

Professional Adviser
clock 17 October 2025 • 4 min read
Life cover planning: The changing landscape of protection for IHT

Life cover planning: The changing landscape of protection for IHT

'The world of protection advice is changing'

Naomi Greatorex
clock 16 September 2025 • 4 min read