ABI releases guidance on basic advice

clock •

The Association of British Insurers (ABI) has released new guidance on basic advice which aims to help providers understand and interpret FSA regulation and improve consumer knowledge and confidence.

In the Model Guide for Customers on Basic Advice, the ABI defines basic advice as “a short, simple form of savings and investment advice, which could suit many people, including those who are new to saving and investing, or those whose financial needs are straightforward”. The guide says advisers must ask consumers standard questions to assess whether a particular stakeholder product is suitable for them. The stakeholder range includes a pension, medium-term investment products, a Child Trust Fund and a cash deposit account. The ABI says a new Frequently Asked Question (FAQ) on the Fi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

It's a family affair: How advisers can close the participation gap

It's a family affair: How advisers can close the participation gap

Small changes to everyday conversations and meetings that make the biggest difference

Jenny Davidson
clock 04 November 2026 • 4 min read
Opening up careers in financial services

Opening up careers in financial services

Sponsored content from WIFA 2026 headline sponsor LV=

LV=
clock 04 November 2026 • 3 min read
WIFA 2026 headline sponsor video: LV= COO Anita Fernqvist talks female representation in advice

WIFA 2026 headline sponsor video: LV= COO Anita Fernqvist talks female representation in advice

'Different perspectives around the table bring breadth of thinking'

Professional Adviser
clock 03 November 2026 • 1 min read