Bupa 'worst for phone calls and new business' - Sesame

clock

Bupa has ranked the worst provider for handling telephone calls and tracking new business in a customer service poll by IFA network Sesame.

Sesame polled 341 IFAs between January and April and will update its survey twice yearly. Bupa scored -4.6 on a scale of -5 to five, followed closely by Axa with 4.5 points and Norwich Union with -4.4 points. Just Retirement scores the highest for handling telephone calls with 4.1 points. The Hartford and Bright Grey come second at four points each. Bupa scored the lowest for tracking new business at 4.8, followed by LV= and Bright Grey with -4.7 points each. Friends Provident and Bright Grey top the table for tracking new business with 4.4 points. Sesame says the scores suggest Brig...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The banks are back: What does this mean for advisers?

The banks are back: What does this mean for advisers?

Banks ‘uniquely positioned’ to provide advice to mass market

Sophia Panayi
clock 24 August 2026 • 6 min read
Social media investment advice leaves investors out of pocket - research

Social media investment advice leaves investors out of pocket - research

Over half who acted on social media financial advice regretted it

Isabel Baxter
clock 21 August 2026 • 3 min read
New sexual harassment duty: Can adviser firms show they've taken 'all reasonable steps'?

New sexual harassment duty: Can adviser firms show they've taken 'all reasonable steps'?

'Employers will be expected to take all reasonable steps'

Emily Bradshaw
clock 19 August 2026 • 4 min read