PTA is boosting the market, says L&G

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The introduction of pension term assurance has encouraged more customers to buy term assurance, according to research from Legal & General.

A survey of 211 IFAs suggests while initial responses to PTA were cautious, sales have been strong in the six months since it was launched with almost half (48%) of respondents saying they have sold the product. Just under four out of 10 IFAs who have sold the product say PTA now accounts for between 5% and 10% of their business, and 80% expect the figure to increase to around a quarter of their business in 2007. The research also suggests the variety of PTA products has helped stimulate the market by meeting a range of customer needs. Respondents regard features such as the abilit...

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