Wrap platforms reach 'proliferation peak'

Blake says many wrap providers were ill prepared for the long development cycle and continual support costs that go with creating a successful wrap platform, and believes more providers will begin to leave the market. “We’ve seen a lot of platforms coming to market in recent years, but I think we’re now reaching a proliferation peak. The number of providers offering wrap platforms will dwindle to a few big players. Perhaps between four and six will succeed,” he says. According to Blake, many players in the market believe they can put a wrap together in a few months, but he says it can tak...