Lead generator breaks into annuities market

clock

BeatThatQuote.com, the two-year-old lead generation business, has broken into the annuities market for the first time, promising to match consumers with best quotes.

The development comes after a previous announcement regarding life insurance quotes, which are also to be offered. Under the new service, consumers visiting the company’s website will be directed towards basic information on annuities, including reference to the open market option and how annuities work, after which they will be invited to input “a few key details”. BeatThatQuote.com then matches up the consumer’s details with “an annuities expert who will scan the whole of the market on their behalf to find the very best deal based on their personal circumstances.” BeatThatQuote.c...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Transact upgrades API to improve adviser software integration

Transact upgrades API to improve adviser software integration

Supports firms with CRM‑led workflows and increasingly digital advice journeys

Sophia Panayi
clock 04 June 2026 • 2 min read
Rosemount financial promotions tool built to get ahead of 'AI-generated nonsense'

Rosemount financial promotions tool built to get ahead of 'AI-generated nonsense'

Average financial promotion approval turnaround time of one hour

Sophia Panayi
clock 02 June 2026 • 3 min read
Transitioning from legacy to AI-native technology in advice

Transitioning from legacy to AI-native technology in advice

'Unplugging advisers from the Matrix'

Brian Wagner
clock 01 June 2026 • 4 min read