Lead generator breaks into annuities market

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BeatThatQuote.com, the two-year-old lead generation business, has broken into the annuities market for the first time, promising to match consumers with best quotes.

The development comes after a previous announcement regarding life insurance quotes, which are also to be offered. Under the new service, consumers visiting the company’s website will be directed towards basic information on annuities, including reference to the open market option and how annuities work, after which they will be invited to input “a few key details”. BeatThatQuote.com then matches up the consumer’s details with “an annuities expert who will scan the whole of the market on their behalf to find the very best deal based on their personal circumstances.” BeatThatQuote.com'...

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