Grand unveiling set for Lifetime wrap offering

Once completed, the platform will be rolled out to 1,800 Millfield advisers and has the backing of most investment firms. Commenting on the launch, Jeremy Bradburne, chief executive of the Lifetime Group says: “By harnessing the power of distribution and utilizing the changing technology landscape, IFAs will be able to offer their clients a whole new world. To date, many wrap providers have struggled to articulate the client and adviser benefits wrap can offer, often by over-complicating things. “Put simply, a wrap allows an IFA to help clients see the ‘bigger picture’ of their inv...