Linear switches to IFA business model

As a result of the changes, Linear will rebrand as Linear Financial Solutions, reflecting the full financial advice service on offer. Linear’s business model had previously focussed on providing mortgage advice to independent estate agents. The new brand will continue to work with estate agents but will also offer advice on pensions, life assurance and general insurance. Linear’s managing direct, Mark Graves, comments: “It was clear as far back as the beginning of the year that brokers’ working practices were going to have to change and the advice they gave was going to have to be bro...