'Bogof' approach attracts savings incentives - survey

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Supermarket-type incentives would encourage people to pick up their savings initiatives, new research indicates.

A survey conducted by YouGov for investment management firm Invesco Perpetual reveals more than four out of ten Brits feel 'pound for pound' price matching would increase their interest towards long-term saving. Additionally, one in five people would like higher Isa subscription limits, while 27% of those questioned say better tax incentives would bump up their saving efforts. Close to three quarters (73%) out of 533 Isa investors taking part in the survey admit to a crisis of confidence in long-term savings, while interestingly 35% would vote for a political party offering price matche...

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