NU to rebrand Lifetime wrap

The new branding is likely to be pitched along the lines of "The Lifetime wrap from Norwich Union". Moves to put a new logo the business's existing website and materials will take place later this year. Customer research suggests continuing confusion over the Lifetime name and its ultimate owner, while NU says it has knowledge of specific business deals that have not been closed as a result. The rebranding is intended to bring the NU ownership of Lifetime to the fore, instil more trust on the basis of the signficant brand equity built into the NU name, as well as strengthen the message ...