Adviser impartiality beats qualifications - consumers

clock

Investors are more concerned about an adviser's independence than their qualifications, a study of consumer attitudes to treating customers fairly (TCF) suggests.

The report by JPMorgan Asset Management (JPMAM) found only one in ten respondents was concerned by an adviser’s lack of knowledge or expertise, with just 19% saying evidence of professional qualifications would encourage them to seek advice more. In stark contrast, 69% cited concerns that product recommendations might be motivated by an adviser’s relationship with a product provider. The findings are at odds with a key part of the FSA’s Retail Distribution Review (RDR), which is expected to include a benchmark qualification level for all UK financial advisers. “With regard to professiona...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Fairstone refines buyout terms to focus on high-growth potential IFAs

Fairstone refines buyout terms to focus on high-growth potential IFAs

Updated DBO model to ‘support increased valuations’

Jenna Brown
clock 30 April 2025 • 2 min read
L&G drops fracture cover in critical illness and income protection overhaul

L&G drops fracture cover in critical illness and income protection overhaul

Increased pay out amounts

Jaskeet Briah
clock 29 April 2025 • 3 min read
Advisers could add 20 more clients annually with AI support

Advisers could add 20 more clients annually with AI support

Early adoption of artificial intelligence tools is boosting adviser efficiency

Sahar Nazir
clock 28 April 2025 • 2 min read