NS&I highlights consumer needs

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Inflation is being increasingly ignored by consumers looking for a home to park their savings, according to figures from National Savings & Investments.

Just one in four people take inflation into account when looking at savings products, according to a survey conducted by TNS on more than 1,000 UK adults in the third week of August. And the trend suggest fewer people are paying attention to price increases: in the first six months of 2005 the percentage of people ignoring inflation jumped from 62% to 74%. This has, NS&I says, reversed a trend seen over the previous two years of increasing awareness of inflation and its effects on savings. The most recent survey suggests up to 16% of Britons are unaware inflation affects everybody....

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