The new face of Scottish Widows

Hayley Hunt has been chosen to replace outgoing “Widow” Amanda Lamb who has been the face of Scottish Widows since 1995. Hayley, 21 from Virginia Water in Surrey was chosen after a nationwide hunt was conducted by modelling agency Storm. She will first appear in Scottish Widows printed media advertising in September and will then appear in her first television advert for the provider in the New Year. Scottish Widows says focus group research shows the “Widow” character is still popular, the majority of consumers saying they recognise her as representing the brand and are positive tow...