Jobs, home improvements 'key financial triggers' - research

The research has been carried out to understand what sort of financial business opportunities are linked with what sort of life events, as part of TGI Marketing's ongoing research into consumer habits. The research is relied on by financial marketers, mostly operating within or on behalf of providers, to gain a better understanding of the markets in which they operate. Richard Bedwell, consultant at TGI Marketing, says understanding at least the size of future market potential for financial products is key to the success of these marketers and their firms. Methodology used to achieve the...