Supermarkets are a useful distribution channel in the protection industry because people trust the brands and are encouraged to buy products, according to speakers on IFAonline.tv's Great Protection Debate .
Following an earlier intermediary session of IFAonline TV's Great Protection Debate - in which Tom Baigrie of Lifesearch condemned providers for using non-advised distribution - representatives of the provider groups responded in the provider forum by primarily arguing there are now fewer protection intermediaries in the market to give specialist advice. Peter Hamilton, protection management director at Zurich, suggests supermarkets selling protection products present a challenge for the industry, but they also bring opportunities because people trust the brands. He states: “Supermarket...
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