Abbey unveils a flaming rebrand

The change has already been implemented on Abbey’s corporate website, although its customer-facing front-end retains the existing Abbey logo for now. Literature and branches will be rebranded through 2005, with a target of overhauling a third (250) branches before the end of the year. Such reforms will bring Abbey in line with BS’ operations in some 40 markets worldwide. Along with the branding change, Abbey has also announced improved overall statutory profits of £273m in its interim results for 2004 published today, against a loss of £686m reported for 2003, despite some cuts to ...